Beginning to Think About language
The title of this column began, at first, to represent the intended objectivity or at least individuality of the inquiry I have attempted to carry out. The phrase “No gods, no masters” originated in French and is thought to be coined by the socialist Louis-Auguste Blanqui as the title for his journal, Ni Dieu ni Maître!, which he wrote and published from 1880 until his death the following year. Afterwards, it became an important slogan to anarchists in Spain, Portugal and France who were struggling under the oppressive reactionaries of the Catholic regimes in those countries.
However, the phrase also appears twice in a work of Friedrich Nietzsche, Beyond Good and Evil where he criticizes the idea that "nature" dictates a morality of equality before the law and again later when he identifies it as both an Anarchist slogan and the motto of "herd morality," the morality of compassion for others.
I have to agree with Nietzsche in that, at least historically as we have seen, nature does not seem to dictate a morality of equality before the law. In fact, the gods and masters I have exposed so far are impartial, indifferent, impersonal, and lack any notion of social or economic equality.
These gods are threefold. One is relational in nature and has to do with a person circumstance, namely the circumstances required for their continued existence. This is the god of Necessity.
The next is fundamentally concrete and physical. Rooted in materialism is the basic desire for the means by which we might maintain our existence. This maintenance is made possible by the master called Resource. It is the physical means by which we fulfill our desires.
The last god or master of a society is possibly the most important though I’m sure there are those who might disagree with me. I claim its supremacy because without it people would never be able to carry out the things necessary to their existence. They would never be able to pass on anything and they would never be able to make innovations on the ways they do things. This is Knowledge. More specifically, it is Knowledge as we have come to experience it linguistically.
It is this I would like to focus on for a while.
In 1921, the American journalist Walter Lippmann said that a democracy requires what he called the "manufacture of consent," a phrase recently popularized by the social critic Noam Chomsky as an “Orwellian euphemism for thought control.” Lippmann had used this term to describe the fact that the United States by and large cannot exert force against its citizenry (though it has on many occasions not often or fondly remembered) and so it is more useful and advantageous for “free” countries to control what people thought.
The main and most effective way this is done is through the control of language and by that, the control of information assimilation. By institutionalizing the way we talk about things it is possible to shape the common perceptions held by people about their world and their lives. It creates a worldview and essentially creates the conditions necessary for the population to readily give their consent to the ruling class to do what they want, to what they think they want at any rate. It is a literal “manufacture of consent.”
Let’s have some elementary examples and by elementary I mean elementary school.
We were all taught that Christopher Columbus discovered America. We all also know that this is not true. Columbus landed in Hispaniola, what is now Haiti and the Dominican Republic, which was already inhabited and enacted a successful genocide against the people living there. But this we learned too late to question what right we had here, the claim that this is “our” land, or the general perception of Columbus as a great navigator, explorer, and European hero.
Does Jesus, depicted on so many European and American churches, look like a Hebrew? No, he looks like a sandy haired Englishman in robes and sandals. Conveniently this removes Jesus from his cultural context as a Jew, a people demonized by Christianity for over a thousand years, and puts him on the side of the “righteous” white men who would spread his faith to the “inferior,” read non-white, heathens.
And let’s not forget the continual disenfranchisement of women carried out in just his way. Eve made from Adam’s rib, the weaker sex, easily tempted, easily corrupting her male counterpart. Unclean during menstruation, intellectually undeveloped, submissive, these are just a few ways women have been described as or prescribed to be throughout Western history. Serious Greek thinkers actually referred to women as “deformed men.”
You see a similar attack carried out on homosexuals today. “Gay” has become synonymous with “stupid” in contemporary slang. If some one doesn’t like something it’s, “That’s so gay.” It’s a great ego bruiser among the macho to be called a “fag” even in jest.
So it’s easy to see how language affects our thoughts; how it can betray our convictions and be used to spread though assumptions throughout a culture. It is a powerful knowledge shaping weapon both in its capacity for the truth and in its ability to manipulate those truths into the most backward lie. Next week, Language and Power, the reigns of the nation.
However, the phrase also appears twice in a work of Friedrich Nietzsche, Beyond Good and Evil where he criticizes the idea that "nature" dictates a morality of equality before the law and again later when he identifies it as both an Anarchist slogan and the motto of "herd morality," the morality of compassion for others.
I have to agree with Nietzsche in that, at least historically as we have seen, nature does not seem to dictate a morality of equality before the law. In fact, the gods and masters I have exposed so far are impartial, indifferent, impersonal, and lack any notion of social or economic equality.
These gods are threefold. One is relational in nature and has to do with a person circumstance, namely the circumstances required for their continued existence. This is the god of Necessity.
The next is fundamentally concrete and physical. Rooted in materialism is the basic desire for the means by which we might maintain our existence. This maintenance is made possible by the master called Resource. It is the physical means by which we fulfill our desires.
The last god or master of a society is possibly the most important though I’m sure there are those who might disagree with me. I claim its supremacy because without it people would never be able to carry out the things necessary to their existence. They would never be able to pass on anything and they would never be able to make innovations on the ways they do things. This is Knowledge. More specifically, it is Knowledge as we have come to experience it linguistically.
It is this I would like to focus on for a while.
In 1921, the American journalist Walter Lippmann said that a democracy requires what he called the "manufacture of consent," a phrase recently popularized by the social critic Noam Chomsky as an “Orwellian euphemism for thought control.” Lippmann had used this term to describe the fact that the United States by and large cannot exert force against its citizenry (though it has on many occasions not often or fondly remembered) and so it is more useful and advantageous for “free” countries to control what people thought.
The main and most effective way this is done is through the control of language and by that, the control of information assimilation. By institutionalizing the way we talk about things it is possible to shape the common perceptions held by people about their world and their lives. It creates a worldview and essentially creates the conditions necessary for the population to readily give their consent to the ruling class to do what they want, to what they think they want at any rate. It is a literal “manufacture of consent.”
Let’s have some elementary examples and by elementary I mean elementary school.
We were all taught that Christopher Columbus discovered America. We all also know that this is not true. Columbus landed in Hispaniola, what is now Haiti and the Dominican Republic, which was already inhabited and enacted a successful genocide against the people living there. But this we learned too late to question what right we had here, the claim that this is “our” land, or the general perception of Columbus as a great navigator, explorer, and European hero.
Does Jesus, depicted on so many European and American churches, look like a Hebrew? No, he looks like a sandy haired Englishman in robes and sandals. Conveniently this removes Jesus from his cultural context as a Jew, a people demonized by Christianity for over a thousand years, and puts him on the side of the “righteous” white men who would spread his faith to the “inferior,” read non-white, heathens.
And let’s not forget the continual disenfranchisement of women carried out in just his way. Eve made from Adam’s rib, the weaker sex, easily tempted, easily corrupting her male counterpart. Unclean during menstruation, intellectually undeveloped, submissive, these are just a few ways women have been described as or prescribed to be throughout Western history. Serious Greek thinkers actually referred to women as “deformed men.”
You see a similar attack carried out on homosexuals today. “Gay” has become synonymous with “stupid” in contemporary slang. If some one doesn’t like something it’s, “That’s so gay.” It’s a great ego bruiser among the macho to be called a “fag” even in jest.
So it’s easy to see how language affects our thoughts; how it can betray our convictions and be used to spread though assumptions throughout a culture. It is a powerful knowledge shaping weapon both in its capacity for the truth and in its ability to manipulate those truths into the most backward lie. Next week, Language and Power, the reigns of the nation.



